miercuri, 23 noiembrie 2011

About HARIBO...and Butterfly Blue... :)

Let's talk about the most known sweets in the world: Haribo. The best gummy and jelly in the world has an unusual name, which has no meaning itself. However, nowadays, when you hear this name it sounds well-known for everyone.

The gummy-bears and the other sweets from this company got their name from their producer: Hans Riegel, who was born in Bonn, so the name's origin comes from the beginning of the words:
Hans Riegel, Bonn.
The famous brand has different slogans in many languages. In English it is Kids and grown-ups love it so – the happy world of Haribo, the original version in German means: Haribo makes children happy – and adults too. 
Haribo can't be translated into Roumanian or another languages, which makes it easy to remember but creates an advantage because it can't be associated with anything else... It has no connotations. This name makes the product unique.

I would create a perfume which I would call Butterfly Blue. First of all I explain why I chose the name: butterflies are free and fly on the wings of the wind and the color is blue like the sky which stands for simplicity. The order is very important, blue is the second word to intensify the importance of the color. The perfume would have a relaxing note, being in the same time attractive.

6 comentarii:

  1. Interesting, I learned something new about Haribo gummy-bears. :)

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  2. I think the perfume you would create would have great sales because it could be sold to many age-groups. I would buy it too!!!

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  3. I never heard about the story of Haribo jellies and their name. Surprising, I would never imagined this origin.

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  4. My opinion is that your product could be sold for real, and it definitely represents you!

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  5. Now I knew why Haribo is Haribo... :))

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  6. I would be interested by your perfume. Good luck with it!!!

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